Busy week! I talked to Keith Rankin from Orange Milk Records about the Japanese artists they’ve featured on their label.
It has been an eventful year for Takahide Higuchi, the artist who records sparse experimental music under the name Foodman (or, in his native Japanese, Shokuhin Matsuri). He’s just returned home after his first ever European tour, though he’ll be back on the road before the year ends, with several stops in North America. This past summer, he released a song via the Mad Decent sub-label Good Enuff, which usually dabbles in multi-layered EDM and trap. Foodman’s “Thicket,” though, threw a curveball at the Diplo devotees, with its copious use of blank space and its samples of snapped twigs. “This isn’t music…” is the phrase that best captures half of the comments responding to the song. The rest of them loved it.
Higuchi credits his success to his work with the New York/Ohio label Orange Milk Records. “After releasing my first album through Orange Milk in 2012, I got various release offers from various labels,” he says. “And the media started to write about me. Orange Milk was the trigger.”