Writing about Lyrical School and the future of Japanese music for The Daily Dot

Wrote a piece for The Daily Dot about J-pop group Lyrical School’s recent viral video, and what it means for the Japanese music industry:

“The opening seconds of Japanese pop group Lyrical School’s video for “Run and Run” might seem strange—but only if you’re watching on a PC. It’s meant to be watched on a smartphone, and the reason why soon becomes clear: The six members of the outfit seemingly take control of the viewer’s iPhone, seamlessly swiping between apps like FaceTime and Vine, all played out to scale.”

Read it here.

By | 2016-04-25T02:59:49+00:00 April 25th, 2016|Japan, Music, New Media|Comments Off on Writing about Lyrical School and the future of Japanese music for The Daily Dot