Wrote a piece for The Daily Dot about J-pop group Lyrical School’s recent viral video, and what it means for the Japanese music industry:

“The opening seconds of Japanese pop group Lyrical School’s video for “Run and Run” might seem strange—but only if you’re watching on a PC. It’s meant to be watched on a smartphone, and the reason why soon becomes clear: The six members of the outfit seemingly take control of the viewer’s iPhone, seamlessly swiping between apps like FaceTime and Vine, all played out to scale.”

Read it here.