“Crying It Out in Japan” – The Atlantic magazine 2016-10-18T01:15:13+00:00

Project Description

“Crying It Out in Japan” – The Atlantic magazine

the audience started sniffling well before the end of the first video, a Thai life-insurance commercial titled “Silence of Love,” which revolves around a teenage girl and her deaf father. By the ad’s conclusion, the sniffling had given way to open weeping. Over the next 40 minutes, as a series of ever sadder selections played—animated shorts, movie clips, YouTube memorials for pet cats—the sobs only grew louder.

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